William Montoya

Senior Product Designer · Medellín, Colombia

William
Montoya

From journalism to public-sector design to enterprise data tools — 8+ years making complex systems usable.

Senior Product Designer · 8+ años · Currently at Globant/Deloitte · Based in Medellín, working remote globally

Available for Senior/Staff roles
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Currently

Embedded with Deloitte through Globant, working across product, UX, and information architecture.

Focus

Complex service flows, content-heavy ecosystems, and interfaces that need clearer structure.

Strengths

Turning research, systems thinking, and design direction into decisions teams can actually build.

William Montoya
Selected Work

Case studies from public education platforms and enterprise pricing tools — complex systems made clearer through research, architecture, and design.

UX · Research · Product Design
Ministry of Education · Public Sector · Colombia

Simplifying Colombia Aprende for inclusion and equity

How to transform a website with 17 years of trajectory and millions of users to improve discovery, retention, and conversion.

Colombia Aprende platform screenshot
Challenge

Reorganize a sprawling national platform so teachers can find, understand, and use content more easily.

Contribution

User research, information architecture, prototyping, testing, and product coordination.

Scale

81,000 resources, 70+ microsites, and a content ecosystem serving millions of users.

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UX · Product Design
Ministry of Education · Rural Education · Colombia

Creating opportunities for those without Internet

How to enable capabilities in Colombia's rural areas where connectivity is a barrier, not an assumption.

Aprender Digital Versión Ligera interface
Challenge

Design a product model that still creates value when internet access is not guaranteed.

Contribution

UX, IA, value-proposition work, and prototyping for a fast-moving MVP definition process.

Research inputs

Interviews with 10 teachers and 5 ICT leaders in low-connectivity rural contexts.

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UX · UI · Enterprise Confidential
Deloitte · Converge for Restaurants · Pizza Hut

Designing pricing clarity for franchise operators

How to give Pizza Hut franchisees granular control over complex pricing recommendations without eroding their trust in the data.

Crust Upcharge Configurator interface
Challenge

Make complex pizza pricing recommendations transparent and adjustable without overwhelming the operator.

Contribution

Independent UX/UI design and high-fidelity prototyping using Figma Make and Claude.

Status

Upcoming launch. Interest already confirmed from other franchise brands in the Converge platform.

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UX · Data Visualization · Enterprise Confidential
Deloitte · Converge for Restaurants · KFC

Turning pricing data into a self-service experience

How to replace a manual Excel reporting process with an interactive feature that puts KFC franchisees in control of their own performance data.

Key Metrics Over Time dashboard
Challenge

Replace a slow, manual Excel process with something operators can use themselves, on their own terms.

Contribution

Independent UX/UI design, animation specification, and full-state prototyping with Figma Make.

Status

Launched. Currently collecting user feedback. Approved quickly due to complete prototype coverage.

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Beyond product work, I teach interaction design at Universidad de Antioquia, write cultural criticism at Alucine, and use AI daily to extend how I research, validate, and ideate.

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