William Montoya Logo
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William Montoya

Hola,
I'm William

A UX designer, journalist, and teacher from Medellín.

I work at the intersection of design, education, and public service. Journalism taught me to think through questions and write with precision. My years designing for the public sector taught me to treat technology as a responsibility, not an accessory. Teaching sensory thinking keeps me attentive to how people actually perceive, interpret, and inhabit digital spaces.

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Origins
Thinking
Values

Where I come from

I began as a journalist, trying to understand how information shapes people. That search brought me to Colombia's Ministry of Education, where I helped redesign national platforms used by teachers, students, and families. Working there transformed my understanding of design: it's not just about usability, it's about creating access, strengthening public capacity, and building tools that expand opportunity. That sense of purpose has guided my work ever since.

How I approach design

I see information architecture as the craft of giving shape to meaning. I work to simplify complexity without diluting what matters. I design from the system outward, not the surface inward. Writing is central to my process because it forces clarity. Research helps me dismantle assumptions. Iteration helps me stay honest. My goal is always to help people feel capable and grounded inside the products they use.

What I care about

Design should create understanding. It should respect people's intelligence, time, and context. It should reach those who usually get overlooked. I care about experiences that expand access, reduce cognitive noise, and support real decision-making. Whether I'm designing for education, fintech, or enterprise platforms, those commitments shape the decisions I make.

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Experience

2017—2018

UNDP

Product Designer

2019—2021

Ministry of Education

UX Lead

2021—2022

Globant / Blackboard

Product Designer

2022—2023

Globant / CashPak

UX Designer

2023—Present

Globant / Deloitte

UX & IA Designer

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Skills

UX Core Skills
  • User Research
  • Information Architecture
  • Usability Testing
  • UX Writing
  • Wireframing
  • Prototyping
  • Design Strategy
Tools
  • Figma
  • Notion
  • Miro
  • InVision
Additional Strengths
  • Accessibility
  • Design Systems
  • Workshop Facilitation
  • AI-assisted workflows
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What keeps me curious

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Teaching

I teach sensory thinking at Universidad de Antioquia, exploring how perception, emotion, and attention shape the way people experience digital systems.

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Alucine

I run Alucine, a small project about film and culture. It's where I explore stories, symbols, and the ways narrative can shift how we understand the world.

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Games & Tools

Videogames taught me about systems, choice, and feedback loops. Lately, I've been working with AI tools to extend how I analyze, validate, and iterate design decisions.

Wherever I work, I'm paying attention to how people make sense of digital spaces.

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Let's connect

I'm currently designing at Globant on projects for Deloitte. Based in Medellín and always open to thoughtful conversations.