Photo with my girlfriend and my cat

Hola! I'm William Montoya, a UX designer, journalist, and avid gamer 🎮 from Medellín, Colombia.

With over four years of experience in UX Design, today I'm part of the design studio at Globant 💼.

Before that, I led the transformation of Colombia Aprende into a digital ecosystem. Also, I honed my craft as a production designer at UNDP.

If you're interested in discussing UX, movies, or games, let's connect! 🤖

Education

MSc, Design and Social Management of Technology

Universidad de los Andes, 2015

BA, Journalism

Universidad de Antioquia, 2009

Experience

UX Designer

July 2023 - January 2024

CashPak - Globant

  • Collaborated in the development of Pako, a digital wallet for Central America.
  • Conducted usability testing in Nicaragua and El Salvador, achieving 59% efficiency and 94/100 satisfaction.
  • Optimized UI based on insights, reducing cognitive load by 25% and misclicks by 15% through localized designs, enhancing overall UX.

Product Designer

February 2022 - June 2023

BlackBoard - Globant

  • Revamped communication and collaboration features for improved student-instructor interactions, resolving technical debt.
  • Conducted user research and workshops, leading to enhancements in course inbox, announcements, and messaging.
  • Developed user personas, journey maps, and collaborated with cross-functional teams on design iterations.

UX Manager

March 2019 - December 2021

Ministry of National Education of Colombia

  • Transformed the Ministry's educational website (Colombia Aprende) into a comprehensive digital ecosystem, supporting teachers' and students' learning journeys.
  • Achieved an 81% increase in educational content downloads across platforms.
  • Introduced design thinking methodologies to foster stakeholder collaboration and implemented agile processes for timely delivery.

Product Designer

June 2017 - December 2018

Production designer / July 2017 - December 2018

  • Led the development of a digital platform to enhance Colombia's public innovation call application process, resulting in a 20% increase in application success rates.
  • Implemented UXresearch and gamification strategies on a platform dedicated to innovation and entrepreneurship, successfully increasing engagement among public digital innovators in Colombia.

Skills

General

UX / UI
Prototyping
User Research
Design Sprints
UX Writing
Front-end Dev
Problem solving
Wireframing
Testing
Project management

Design

Figma
Adobe XD
Sketch
After Effects
InVision

Development

HTML / CSS
Gatsby
Wordpress
Git