William
Montoya.
Designing at the intersection of systems,
education, and human possibility.
I began as a journalist, trying to understand how information shapes people.
That search brought me to Colombia's Ministry of Education, where I helped redesign national platforms used by teachers, students, and families across the country. Working there transformed my understanding of design: it's not just about usability, it's about creating access, strengthening public capacity, and building tools that expand opportunity. That sense of purpose has guided my work ever since.
I see information architecture as the craft of giving shape to meaning. I work to simplify complexity without diluting what matters. I design from the system outward, not the surface inward. Writing is central to my process because it forces clarity. Research helps me dismantle assumptions. Iteration keeps me honest.
Design should create understanding. It should respect people's intelligence, time, and context. It should reach those who usually get overlooked. Whether I'm designing for education or enterprise platforms — those commitments shape the decisions I make.
Embedded with Deloitte through Globant, working across product, UX, and information architecture.
Complex service flows, content-heavy ecosystems, and interfaces that need clearer structure.
Turning research, systems thinking, and design direction into decisions teams can actually build.
Craft
UX Core
Tools
Strengths
How I work today
I use Claude as a thinking partner throughout the design process — not to generate answers, but to sharpen questions. Research synthesis, writing structure, edge-case mapping, stakeholder argument preparation. It extends the thinking, never replaces it.
Figma is where I design. Figma Make is where I prototype at speed — full interaction coverage, every state, before the first stakeholder review. The AI executes the iterations; the design decisions are mine.
Documentation, research synthesis, and project tracking all live in Notion. I write to think — before meetings, after research sessions, and whenever a design decision needs a clear rationale that will survive the room.
Beyond design
Teaching
I teach sensory thinking at Universidad de Antioquia — exploring how perception, emotion, and attention shape the way people experience digital systems.
Alucine
I run Alucine, a project about film and culture. It's where I explore stories, symbols, and the ways narrative can shift how we understand the world.
alucine.co ↗Games & Tools
Videogames taught me about systems, choice, and feedback loops. AI is now a regular part of how I design — accelerating iteration, not replacing judgment.
backloggd ↗Let's
connect.
william@dejesumensaje.com 
